Workflow: Shape content gaps into a roadmap
Identify missing topics, prioritize, propose content sets, and define success metrics.
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Save time by automatically applying details and getting ready-to-use prompts.
Prompt
Using Semrush keyword + competitor data for {country}:
[If {competitor domains} are provided]: use them directly (up to 5 domains).
[If no competitors provided]: find {your-domain.com}'s top 10 organic search competitors, sorted by competitive relevance. Exclude domains with Competitor Relevance = 0.00 AND organic traffic > 10M (e.g., Wikipedia, Reddit, YouTube). Take the top 5 remaining.
Identify the top 10 content topic clusters competitors cover where {your-domain.com} has low or no visibility. Use keyword gap analysis to surface keywords competitors rank for that {your-domain.com} does not.
Return ONE table:
Columns:
* topic_cluster
* combined_monthly_volume
* top_competitor_domain
* example_competitor_page (path)
* intent (informational/commercial)
Limit: 10 topics.
If intent cannot be determined from keyword data, infer from the example competitor page type and label as inferred.
Example Output (illustrative)
- A table of up to 10 missing topic clusters — combined monthly volume, top competitor domain and page, and search intent