Workflow: Find competitors gaining organic traffic
Find top gainers, uncover clusters/pages behind growth, and propose a response strategy.
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Prompt
Using Semrush data for {country} over the last 12 months, identify the top 10 competitors of {your-domain.com} by organic traffic growth.
Process:
1. Find the top organic competitors of {your-domain.com}
2. Select top 10 by keyword overlap or competitive relevance
Exclude domains with Competitor Relevance = 0.00 and Organic Traffic > 10M — these are mega-platforms (YouTube, Reddit, Facebook), not niche competitors.
3. For each competitor, pull its organic traffic trend over time (one call per domain)
4. Extract: traffic_12m_ago, traffic_now
5. Compute:
- traffic_change_abs = traffic_now − traffic_12m_ago
- traffic_change_pct = (traffic_change_abs / traffic_12m_ago) × 100
Flag any competitor where traffic_12m_ago < 100 as low_data — % growth from a tiny base is misleading.
6. Determine top_growth_cluster driving traffic growth
Return ONE table:
Columns:
* competitor_domain
* traffic_change_abs
* traffic_change_pct
* top_growth_cluster
Limit: top 10 by traffic_change_abs.
Complete all sequential calls before returning the final table.
Use closest available dates if 12-month data is incomplete.
Example Output (illustrative)
- A table of up to 10 competitors ranked by absolute traffic change — traffic gained, growth %, and top growth cluster